I agree. For a website product description, we want people thinking about what it tastes like, not reading the recipe.

Rock City Bold BBQ Sauce

Meet Rock City Bold BBQ Sauce — a rich, full-bodied BBQ sauce made for those who want a little more attitude on their plate.

Rock City Bold delivers a deep sweet, smoky and savory flavor with a subtle kick on the back end. It’s thick, smooth, and packed with layers of flavor that complement your BBQ without overpowering it.

And just like Rock City Sweet, there’s something hiding in the bottle — a secret ingredient inspired by a legendary old-school Detroit flavor that adds a subtle fruity sweetness you probably won’t find in any other BBQ sauce.

You might recognize it. You might not.

We’re definitely not telling.

Perfect for brisket, ribs, pulled pork, chicken, wings, burgers, dipping, glazing and just about anything coming off the grill or smoker.

Sweet. Smoky. Savory. A little heat. Unapologetically BOLD.

Made in Michigan. Inspired by Detroit. Built for BBQ.

Rock City Bold BBQ Sauce — Detroit is in there somewhere.